The "Listening" Tea Kettle
I was instantly intrigued by Adagio Teas when I read about them in our textbook, The New Rules of Marketing & PR. I had never heard of them before. Writing this blog has given me the opportunity to really look into the company, explore the website and snoop out what products they sell. But, most importantly, discover how they have creatively taken something as general as selling tea and turned it into something remarkable; and of course, to hear the gossip about Adagio and their tea from avid tea consumers. Located at the bottom left corner of their website, is a tiny pop-up of Google Reviews. If you click on it, it shows over 4,000 reviews, with over 90% of them being positive. Wow. To me, tea has a very old fashioned feel to it. When I think of tea, I think of European “tea time” and little ladies sipping tea out of porcelain tea cups with their pinkies sticking up. But, Adagio has made tea fresh, fun, adventurous, accessible, and interesting. They haven’t just develop